In the changing world of AI, bots and 5G, telecommunication networks are evolving.
Creating Connections for Australians
with a premium network
DESIGN, DIGITAL, PRINT, PACKAGING
I've been a Graphic Designer at Optus, developing and presenting creative concepts across retail, out-of-home (OOH), and campus projects. My work includes designing promotional materials and enhancing in-store displays to align with Optus's brand and strategic goals. Collaborating closely with clients, I engage in pitching ideas, conducting working sessions, and developing concepts that resonate with target audiences. The projects showcased here are exclusively tied to Optus and its branding initiatives.
Optus retail stores
Retail reimagined
I played a pivotal role in the visual transformation of our flagship store at Bourke Street Mall in Melbourne. Collaborating closely with the client,
I proposed large-scale "Yes" crop imagery seen above for the storefront's fabric frames, aiming to seamlessly integrate Optus's brand identity into the retail environment. The designs encompassed impactful fabric frames, strategically placed signage as seen below, and immersive digital screens, all curated to enhance the store's tech-savvy appeal.
Store windows
Working alongside my team, we developed vibrant and energetic window displays featuring dynamic imagery and the iconic Optus "Yes" mark. Adhering to brand guidelines while refreshing the store's front-facing visuals was a rewarding endeavor. This project extended beyond a single location, with over 30 variations resized and implemented nationwide, ensuring consistency and impact across multiple retail spaces.
Large format signage
Hoarding
As part of the Optus campus redevelopment, I led the design of large-scale hoarding graphics that transformed the construction zone into an engaging visual experience. These designs, featuring bold branding and messaging, aimed to inform and inspire both employees and visitors, reflecting Optus's commitment to innovation and customer engagement.
Geo-Targeted &
Large-Format Graphics
The following designs showcase additional print work developed for Optus retail environments. On the left is a geo-targeted flyer, crafted with localised layouts, imagery, and icons to resonate with the local community.
The second project involved designing large-format printed pods featuring bold visuals. Both pieces were developed in alignment with Optus's brand guidelines, aiming to create cohesive and immersive customer experiences across various retail settings.
