Crafting innovative brand experiences that resonate with today's consumers.
Optus's In-House Creative Partner
OOH PRINT, DIGITAL, BRANDING
While Yes Agency serves as Optus's in-house creative partner, our portfolio extends beyond Optus-branded projects. We frequently collaborate with leading technology brands such as Samsung, Apple, and Nothing, adapting to their unique brand guidelines to develop cohesive marketing materials. This versatility showcases our ability to seamlessly integrate diverse brand identities, delivering compelling campaigns that resonate across various platforms.
Nothing phone launch
For the July 2025 launch of the Nothing Phone (3), I led the development of the creative campaign. Recognizing the phone's innovative features—such as its dual-tone finish, AI-powered software, and a redesigned triple-lens camera system , I conceptualized a full retail takeover that immersed customers in the Nothing brand experience. This involved transforming Optus retail spaces with dynamic lighting and motion graphics that echoed the phone's aesthetic.
Collaborating closely with Nothing's brand guidelines, I ensured that the motion design and visual elements remained authentic to their minimalist aesthetic while seamlessly integrating Optus's branding.
The success of this concept not only secured the creative lead for the campaign but also demonstrated my ability to adapt and innovate across different brand identities, delivering compelling experiences that resonate with customers.
Apple
For a recent Apple campaign, I developed creative concepts that aligned with Apple's minimalist aesthetic while ensuring consistency with Optus's branding. This involved designing a range of materials across various formats and sizes, including in-store displays, digital assets, and large-format prints. The rollout spanned multiple locations, requiring meticulous attention to detail to maintain visual coherence and brand integrity across all touchpoints.
